Marketing and Advertising Procedures - VET

Status


Last reviewed
Tue, 13 October 2020

To establish responsibilities for ensuring that the College disseminates accurate and current information about itself and its VET services.

Public
visibility
Approved on: 27 Nov 2017
Amended on: 13 Oct 2020
Review cycle: 2 Years
Owned by

Operations

Approved by

Vice Principal Academic / Director of VET

Category: 
Policy Contact: 
General Manager
Purpose: 

To establish responsibilities for ensuring that the College disseminates accurate and current information about itself and its VET services.

Scope: 

These procedures apply to the Registrar and the Marketing Manager.

Statement: 

The College has an obligation to ensure that all information provided to prospective students regarding courses that lead to Australian Qualifications Framework (AQF) qualifications or statements of attainment are accurate. The College also has an obligation to ensure that advertised outcomes are consistent with these qualifications.

The College will ensure that the marketing and promotion of its courses and education services to potential domestic and overseas student (including those being recruited through an education agent) is not false or misleading; and is consistent with Australian Consumer Law.

Marketing and advertising material will only include details of courses, training packages and unit of competency which are registered on the National Register (training.gov.au) and approved by ASQA for delivery by the College.

The College shall include details about potential government financial assistance including Vic Skills First funding. Further, it will be clearly indicate if such financial assistance is available only to Domestic students.

The College must, in seeking to enter into written agreements with any students, domestic, overseas, current, intending or prospective, not provide any false or misleading information on:

  • its association with any other persons or organisations that the college has arrangements with for the delivery of the course in which the student intends to enrol or may apply to enrol;
  • any work-based training a student is required to undertake as part of the course;
  • prerequisites—including English language proficiency—for entry to the course; 
  • any other information relevant to the college, its courses or outcomes associated with those courses. 

The College must not actively recruit an overseas student where this conflicts with its obligations under Standard 7 of the National Code of Practice for Providers of Education and Training to Overseas Students 2018 (i.e. Overseas student transfers).

The College will not make any of the following claims that:

  • a student is guaranteed to successfully complete a course or units within a course;
  • a student is guaranteed an employment outcome after successfully completing a course; 
  • it is possible to complete the course or units therein, without fulfilling all the requirements of the course or the units of study; 
  • the college commits to secure, on an overseas student’s behalf, a migration outcome from undertaking any course offered by the College.  

The College must include its CRICOS registered name and registration number in any written or online material that it disseminates or makes publicly available for the purposes of:

  • providing or offering to provide a course to an overseas student 
  • inviting a student to undertake or apply for a course, or 
  • indicating it is able or willing to provide a course to overseas students. 

Responsibilities of the Registrar

  1. Consult with academic staff, the Academic Standards and Risk Committee and documents relating to RTO Standards (2015), National Code (2018), Accreditation, and Authorisation to Conduct to ensure that all information provided is accurate, factual, ethical and meets regulatory requirements.
  2. Review the website prior to the start of each semester and implement any changes necessary to ensure that all information about courses, training packages and units of competency is accurate and current.
  3. Ensure that the website displays the tuition fees payable by a student and any other expenses that a student can expect.
  4. Ensure that the website displays details about potential government financial assistance and government funded subsidies.
  5. When the College’s scope of registration changes or there is a change to the list of VET accredited courses ensure the website is updated to correctly represent these changes, including their CRICOS codes where applicable.
  6. When there is a transition to a new VET training package or unit of competency ensure the website is updated to correctly represent these changes.
  7. The Registrar shall advise staff, faculty and visiting trainers, assessors and lecturers of any updated information which has implications for the conduct of their College activities.

Responsibilities of the Marketing Manager

  1. Update the website when instructed by the Registrar.
  2. The marketing of all VET courses and programs, including the website, will include the following:
    1. the College name
    2. the College logo
    3. the College website address
    4. the College RTO Code and CRICOS registration name and number
    5. the National Regulator (training.gov.au) code and full title for each training package, accredited course and unit of competency
    6. the NRT logo
    7. Contact information 
  3. Ensure that any radio advertisements include the following:
    1. The College name
    2. the College website address
    3. Contact information
  4. Gain the written consent of any individual or organisation before using that person or organisation in any advertising.
  5. Ensure that any joint marketing materials involving third parties meet all the requirements listed above.
  6. Monitor and manage the performance of third parties, including representatives and partners.
  7. Ensure that all marketing publications provided to external parties are up-to-date and superseded publications are returned or destroyed.
  8. All marketing material must be approved by the Director of VET.