Marketing and Advertising Policy - Higher Education

Status


Last reviewed
Mon, 27 July 2020

This policy ensures that the College disseminates accurate and current information about itself and its services to the public, especially to all students, domestic, overseas, current, intending or prospective.

Public
visibility
Approved on: 27 Jul 2020
Amended on: 27 Jul 2020
Review cycle: 2 Years
Owned by

Communications Manager

Approved by

Senior Leadership Group

Policy Contact: 
Communications Manager
Background: 

The standards for Higher Education include requirements that the College provide accurate and accessible information about itself, its services and performance to inform prospective and current learners and clients. Specifically, as a CRICOS registered Higher Education provider, Eastern College Australia is committed to providing information that is both accurate and factual and aligns with the National Code of Practice for Providers of Education and Training to Overseas Students 2018. Standard 1: Marketing information and practices have been incorporated into this policy.

Purpose: 

This policy ensures that the College disseminates accurate and current information about itself and its services to the public, especially to all students, domestic, overseas, current, intending or prospective.

Scope: 

The policy relates to all staff and operations of Eastern College Australia.

Statement: 
  1. The College has an obligation to ensure that all information provided to prospective students regarding courses that lead to Australian Qualifications Framework (AQF) qualifications or statements of attainment are accurate. The College also has an obligation to ensure that advertised outcomes are consistent with these qualifications.
  2. Eastern will ensure that the marketing and promotion of its courses and education services to potential domestic and overseas student (including those being recruited through an education agent) is not false or misleading; and is consistent with Australian Consumer Law.  
  1. Marketing and advertising material will only include details of courses which are accredited by TEQSA for delivery by the College.  
  1. The College shall include details about potential government financial assistance including FEE-HELP, HECS-HELP or other government funded subsidies. Further, it will be clearly indicate if such financial assistance is available only to Domestic students. 
  1. Eastern must, in seeking to enter into written agreements with any students, domestic, overseas, current, intending or prospective, not provide any false or misleading information on:

    • its association with any other persons or organisations that the college has arrangements with for the delivery of the course in which the student intends to enrol or may apply to enrol;
    • any work-based training a student is required to undertake as part of the course;
    • prerequisites—including English language proficiency—for entry to the course; 
    • any other information relevant to the college, its courses or outcomes associated with those courses. 
  1. The College must not actively recruit an overseas student where this conflicts with its obligations under Standard 7 of the National Code of Practice for Providers of Education and Training to Overseas Students 2018 (i.e. Overseas student transfers). 
  1. The College will not make any of the following claims that:

    • a student is guaranteed to successfully complete a course or units within a course;
    • a student is guaranteed an employment outcome after successfully completing a course; 
    • it is possible to complete the course or units therein, without fulfilling all the requirements of the course or the units of study; 
    • the college commits to secure, on an overseas student’s behalf, a migration outcome from undertaking any course offered by Eastern.  
  1. The marketing of all courses and programs will include the following:

    • the College name 
    • the College logo 
    • the College website address
    • the College CRICOS registration name and number (where necessary see below) 
    • Contact information
  2. Eastern must include its CRICOS registered name and registration number in any written or online material that it disseminates or makes publicly available for the purposes of: 

    • providing or offering to provide a course to an overseas student 
    • inviting a student to undertake or apply for a course, or 
    • indicating it is able or willing to provide a course to overseas students.