Marketing and Advertising Policy - VET

Status


Last reviewed
Tue, 13 October 2020

This policy ensures that the College disseminates accurate and current information about itself and its services to the public, especially to all students - domestic, overseas, current, intending or prospective.

Public
visibility
Approved on: 09 Apr 2015
Amended on: 13 Oct 2020
Review cycle: 3 Years
Owned by

Operations

Approved by

Vice Principal Academic / Director of VET

Category: 
Policy Contact: 
Chief Operations Officer
Background: 

The Standards for Registered Training Organisations (RTOs) 2015 and the National Code 2018 include standards requiring that the College provides accurate and accessible information about itself, its services and performance to inform prospective and current learners and clients. Eastern College Australia is committed to providing information that is both accurate and factual and aligns with the National Code of Practice for Providers of Education and Training to Overseas Students 2018. Standard 1: Marketing information and practices have been incorporated into this policy.
 

Purpose: 

This policy ensures that the College disseminates accurate and current information about itself and its services to the public, especially to all students - domestic, overseas, current, intending or prospective.

Scope: 

The policy relates to all staff and operations of the College.

Statement: 

The College has an obligation to ensure that all information provided to all students regarding courses, training packages and units of competency that lead to Australian Qualifications Framework (AQF) qualifications or statements of attainment are accurate and current. The College also has an obligation to ensure that advertised outcomes are consistent with these qualifications.

The College’s website is the primary method for advertising the services of and information about the College. All other forms of marketing shall point to the website.

The College will only detail courses, training packages and units of competency that it is licensed to deliver and that are on registered scope (RTO and CRICOS).

Specifically, information, whether disseminated directly by the RTO or on its behalf:

  1. accurately represents the services it provides and the training products on its scope of registration;
  2. includes its RTO Code and CRICOS Code;
  3. refers to another person or organisation in its marketing material only if the consent of that person or organisation has been obtained;
  4. uses the NRT Logo only in accordance with the conditions of use specified in Schedule 4 of the RTO Standard 2015;
  5. makes clear where a third party is recruiting prospective learners for the RTO on its behalf;
  6. distinguishes where it is delivering training and assessment on behalf of another RTO or where training and assessment is being delivered on its behalf by a third party;
  7. distinguishes between nationally recognised training and assessment leading to the issuance of AQF certification documentation from any other training or assessment delivered by the RTO;
  8. includes the code and title of any training product, as published on the National Register (training.gov.au), referred to in that information;
  9. only advertises or markets a non-current training product while it remains on the RTO’s scope of registration;
  10. only advertises or markets that a training product it delivers will enable learners to obtain a licensed or regulated outcome where this has been confirmed by the industry regulator in the jurisdiction in which it is being advertised;
  11. includes details about any government funded subsidy/loan scheme or other financial support arrangements associated with the RTO’s provision of training and assessment; and
  12. does not guarantee that:
    1. a learner will successfully complete a training product on its scope of registration; or
    2. a training product can be completed in a manner which does not meet the requirements of training product; or
    3. a learner will obtain a particular employment outcome where this is outside the control of the RTO.

The College shall include details about potential government financial assistance including FEE- HELP, Skills Vic. Funding or other government funded subsidies.

The College must, in seeking to enter into written agreements with any students, domestic, overseas, current, intending or prospective, not provide any false or misleading information on:

  1. its association with any other persons or organisations that the college has arrangements with for the delivery of the course in which the student intends to enrol or may apply to enrol;
  2. any work-based training a student is required to undertake as part of the course;
  3. prerequisites—including English language proficiency—for entry to the course; 
  4. any other information relevant to the college, its courses or outcomes associated with those courses. 

The College must not actively recruit an overseas student where this conflicts with its obligations under Standard 7 of the National Code of Practice for Providers of Education and Training to Overseas Students 2018 (i.e. Overseas student transfers).

The College will not make any of the following claims that:

  • a student is guaranteed to successfully complete a course, training package or unit of competency;
  • a student is guaranteed an employment outcome after successfully completing a course, training package or unit of competency; 
  • it is possible to complete the course training package or unit of competency, without fulfilling all the requirements of the course training package or unit of competency; 
  • the college commits to secure, on an overseas student’s behalf, a migration outcome from undertaking any course offered by the College.

The marketing of all VET courses and programs will include the following:

  • the College name 
  • the College logo 
  • the College website address
  • the College RTO and CRICOS registration number
  • The National Regulator code and full title for each training package, accredited course and unit of competency
  • The NRT logo
  • Contact information

The College must include its RTO and CRICOS registered name and registration numbers in any written or online material that it disseminates or makes publicly available for the purposes of: 

  • providing or offering to provide a course to an overseas student 
  • inviting a student to undertake or apply for a course, or 
  • indicating it is able or willing to provide a course to overseas students. 

All marketing material for VET must be approved by the Director of VET.