Marketing and Advertising Policy - VET

Status


Approved

This policy ensures that the College disseminates accurate and current information about itself and its services.

Public
visibility
Approved on: 09 Apr 2015
Review cycle: 1 Year
Owned by

Operations

Approved by

Principal

Category: 
Policy Contact: 
Chief Operations Officer
Background: 

The Standards for Registered Training Organisations (RTOs) 2015 include standard 4 requiring that the College provides accurate and accessible information about itself, its services and performance to inform prospective and current learners and clients. Specifically, the standard requires:
  Information, whether disseminated directly by the RTO or on its behalf, is both accurate and factual, and:

  1. accurately represents the services it provides and the training products on its scope of registration;
  2. includes its RTO Code;
  3. refers to another person or organisation in its marketing material only if the consent of that person or organisation has been obtained;
  4. uses the NRT Logo only in accordance with the conditions of use specified in Schedule 4;
  5. makes clear where a third party is recruiting prospective learners for the RTO on its behalf;
  6. distinguishes where it is delivering training and assessment on behalf of another RTO or where training and assessment is being delivered on its behalf by a third party;
  7. distinguishes between nationally recognised training and assessment leading to the issuance of AQF certification documentation from any other training or assessment delivered by the RTO;
  8. includes the code and title of any training product, as published on the National Register, referred to in that information;
  9. only advertises or markets a non-current training product while it remains on  the RTO’s scope of registration;
  10. only advertises or markets that a training product it delivers will enable learners to obtain a licensed or regulated outcome where this has been confirmed by the industry regulator in the jurisdiction in which it is being advertised;
  11. includes details about any government funded subsidy/loan scheme or other financial support arrangements associated with the RTO’s provision of training and assessment; and
  12. does not guarantee that:
    i)        a learner will successfully complete a training product on its scope of registration; or
    ii)      a training product can be completed in a manner which does not meet the requirements of Clause 1.1 and 1.2; or
    iii)     a learner will obtain a particular employment outcome where this is outside the control of the RTO.
Purpose: 

This policy ensures that the College disseminates accurate and current information about itself and its services.

Scope: 

The policy relates to all staff the College. 

Statement: 

The College has an obligation to ensure that all information provided to prospective students regarding courses, training packages and units of competency that lead to Australian Qualifications Framework (AQF) qualifications or statements of attainment are accurate. The College also has an obligation to ensure that advertised outcomes are consistent with these qualifications.

The College’s website is the primary method for advertising the services of and information about the College. All other forms of marketing shall point prospective students to the website.

The College will only detail course, training packages and units of competency that it is licensed to deliver and that are on scope (VET) or within the accreditation period (HE).

The College shall include details about potential government financial assistance including FEE-HELP, Skills Vic. Funding or other government funded subsidies.
 
The College will not make any of the following claims:

  • A student is guaranteed to successfully complete a course, training package or unit of competency
  • A student is guaranteed an employment outcome after successfully completing a course, training package or unit of competency
  • It is possible to complete the course, training package or unit of competency without fulfilling all the requirements of the course, training package or unit of competency.

 The marketing of all VET training programs and units of competency will include the following:

  • the College name
  • the College logo
  • the College website address
  • the College RTO code
  • The National Regulator code and full title for each training package and unit of competency
  • The NRT logo
  • Contact information.